Saturday, 13 February 2016

Postcards Process


Here we have above the edited version of the picture, a tool was used to select the outline of me and remove the background completely. The reason for doing this is to follow the conventions of regular film post cards, also the background would remove attention away from the picture which is the main focus point of the whole postcard. Focus is also lead towards the apple to indicate the healthy aspect of life in the role of Jeppe as a diabetic in our film. Below is the original picture you can use for comparison. 



As for fonts, we used the website called 101coolfreefonts.com which enables you do search for certain fonts depending on selected styles. We were able to search for fonts relevant to what we were looking for by selecting terms that relate to our audience such as ''BOLD'' and ''CAPITALS''. A few different fonts were found and these were then evaluated by the group, this process was the same for the website and the short film due to branding reasons the title had to be the same throughout our products. 
After the font type was selected, I tried to change the styling slightly and according to our initial research where we learnt that red was a suitable color for our diabetes theme I decided to change the two E's to red. I played around with multiple designs and one was then decided by the group for the website, the same one was then used on our postcard.

Due to branding reasons our production logo as well as the title was the same throughout our products. It came from a template on the website, this color scheme was appropriate and was also selected as the background color for our postcard as well as you can see in the final edition below. The title was also changed once the color scheme was added, because of the strong scent of purple we had to remove the red color in the E's and give the title a 3D effect to make it stand out more.

Before reaching the final edition many different drafts were made. Some were a lot better than others, below is one of the original drafts were we were still using a blue color scheme. The fonts were extremely bad as you can see and inappropriate for the serious theme supposedly suggested for our production. The image stayed the same throughout but was re-edited multiple times to get the best version. 



Below are mutiple screenshots of the tools that were used to create this piece on Photoshop. The different tools all have a different function to make sure we were able to create the final edition.


This tool was used to remove Jeppe from the background as you can see in the first pictures on this post.

This enables you to highlight what you wish to remove from your production which was the close up of Jeppe. It creates an outline around him which can then be moved around.

These functions all relate to the font, they enabled us to paste the font and manipulate it slightly to become appropriate for the postcard.

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