Sunday, 18 October 2015

Audience Profile



This is Abdul-Aziz, he represents my audience. He is 18 years old and an inhabitant of our filming location which is Qatar. He belongs to the more obese society which is a large part of the population here in Qatar. Like many other overweight people Abdul is under threat from diabetes type 2 which is extremely common in these parts of the world. Abdul is trying to change his life by following extreme diets and regular exercise but like many others he has a lot of bad habits due to his environment. We want to reach our to the group, especially teenagers as they are the most vulnerable who are under threat of the disease due to their lifestyles, the only way to stop diabetes is to prevent it from happening in the first place, this can be done through short films like ours who catch the attention of people like Abdul.                                                                                                     Qatar has roads everywhere, this means walking is excluded which can also be blamed on the climate. The weather here which is extremely hot limits peoples chances to do exercise in the outdoors, water activities like swimming are very popular here as the climate can be eliminated. Abdul practices water polo with the national team as one of the ways in which he keeps himself fit. Another problem here in Qatar is the amount of fast food available, like America a McDonald's
can be found around every corner, likewise other fast food chains due to the international environment here. People's access to this unhealthy fast food is increased by every fast food restaurant providing the opportunity to deliver the food enabling people like Abdul to sit at home and have the food delivered to their doorstep without moving a finger. Qatar struggles a lot with implications of diabetes, the main cause of it is that people are unaware of the disease, if it is made clear to people what implications it has on your life people hopefully will change their lifestyle to prevent this epidemic.

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