Synergy in documentary/short film campaigns
Synergy is not a process which is used a lot by minor movie companies creating these short films, reason being it can be an expensive process. Having said this it is possible to promote your film using free sources, this is mainly through social media and YouTube. The synergy processes are rather limited, also because companies usually are not able use cross media convergence to help promote themselves as the a independents with lower financial budgets. I have a link to a Prezi I created myself, trying to showcase some examples of synergy for a short film called "The Phone Call" and discuss a little bit about what we are hoping to do for our product.
Add more detail about how synergy/branding is achieved across campaign. Also include screen shots from film also?
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